Send reminders with Shopify Email
Gift Owlerts can send reminder emails through Shopify Email. You set up one Shopify Flow workflow, paste in our email code, and every reminder after that goes out on its own.
Reminders are only sent while your workflow is on. If it’s off, reminders due that day are not sent.
Set up the workflow
In Gift Owlerts, click Email setup in the app menu. Each step has a link that takes you straight to the right place.
- Create a workflow in Shopify FlowClick Open Shopify Flow and create a new workflow. For the trigger, choose Gift Owlerts: Occasion coming up.
- Add the reminder emailClick Copy email code in Gift Owlerts. Back in Flow, add the action Send marketing email, create an email with Code your own and paste the code.
- Turn the workflow onTurn the workflow on in Shopify Flow. Back on the Email setup page, the status under Set up the workflow now says Your Shopify Flow workflow is on.
The Shopify Email editor previews a sample customer, so the reminder details look empty there. To see a real one, save an occasion for yourself on your store and wait for the reminder in your own inbox.
Preview and edit the email
Under Email preview you can see the reminder as a customer receives it, filled in with sample data.
- Click Show code to see the email code. You can edit it right there: the preview updates as you type.
- Copy email code copies your edited version. Paste it into Shopify Email to use it.
- Your edits are not saved in Gift Owlerts. If you reload the page, the default code comes back. Click Reset to default code to undo your changes at any time.
Keep the {{ ... }} and {% ... %} parts as they are. They fill in the recipient, the occasion, the products and the unsubscribe link for each customer.
Shopify Email or Klaviyo
Reminders go out through one channel at a time. The switch next to Set up the workflow shows which one is in use.
| Switch | What happens |
|---|---|
| On | Reminders are sent with Shopify Email through your Flow workflow. Klaviyo is not connected. |
| Off | Klaviyo is connected and your Klaviyo flow sends the reminders. |
- Turning the switch on while Klaviyo is connected asks you to confirm, then disconnects Klaviyo. From then on Shopify Email sends every reminder.
- Turning the switch off asks you to confirm, then takes you to connect your Klaviyo account. Once it’s connected, Klaviyo sends the reminders and Shopify Email stops.
- Klaviyo is included on the Growth and Pro plans. On the Free plan the switch stays on. See Plans & billing.
Good to know
- Reminders only go to customers who are subscribed to email marketing in Shopify.
- A customer gets one reminder email at a time. If two are due together, the second one follows in the next hourly check.
- If your workflow was off when reminders were due, they go out once you turn it on that same day.