Plans & billing
Every store starts on the Free plan. Plans differ by how many occasions shoppers can save, and whether you can use your own occasion types and Klaviyo. Reminder emails are not capped on any plan.
Compare plans
| Free | Growth | Pro | |
|---|---|---|---|
| Price | $0 | $19 / month | $49 / month |
| Free trial | – | 7 days | 14 days |
| Saved occasions | Up to 50 | Up to 1,000 | Unlimited |
| Reminder emails | No monthly cap | No monthly cap | No monthly cap |
| Default occasion types (Birthday, Anniversary, Mothers Day, Graduation) | ✓ | ✓ | ✓ |
| Your own occasion types | – | ✓ | ✓ |
| Klaviyo sync | – | ✓ | ✓ |
| Support | Standard | Standard | Priority |
A saved occasion is one reminder a shopper has saved, for example Mia’s birthday. Occasions that shoppers or you delete no longer count.
Change your plan
- Open PlansClick Plans in the app menu. Your current plan has the Current badge.
- Choose a planClick 7-day free trial or 14-day free trial to upgrade, or Downgrade Plan on a lower plan.
- Approve the charge in ShopifyFor Growth and Pro, Shopify asks you to approve the subscription. Billing goes through your Shopify invoice, and you are not charged during the free trial.
Moving to Free happens straight away, without a confirmation step. Occasions already saved stay and their reminders are still sent. You can no longer add your own occasion types, and Gift Owlerts stops sending occasions to Klaviyo.
When you reach your saved occasion limit
From 80% of your limit, the Dashboard shows You’re close to your saved occasion limit with how many you have used.
At 100% it shows Saved occasion limit reached. Shoppers can’t save new reminders until you upgrade or occasions are removed. Reminders already saved are still sent. Click Upgrade plan on the banner to move up a plan.