Privacy Policy
Last updated: November 12, 2026
Gift Owlerts ("the App") is a Shopify app built by The Indie Collab Agency ("we", "us", "our"). It lets merchants ask shoppers "Is this a gift?" on their store and email them a reminder before the occasion comes round again. This policy explains what information the App collects when a merchant installs it, how we use it, who we share it with and how to have it deleted. It also covers this website, giftowlerts.com.
Information we collect
From the merchant, when you install the App
- Your store's Shopify domain and the access token Shopify gives the App.
- Basic details of the staff account that opens the App (name, email address, locale), provided by Shopify.
- The settings you create in the App: occasions, reminder timing, email subject, logo, note, chosen collections and email templates.
- If you connect Klaviyo: the connection details Klaviyo issues to the App, and a log of what was synced.
From your customers, when they use the gift form or their customer account
- Recipient name and, optionally, relationship (for example "Sister").
- The email address where the reminder should be sent.
- Occasion type and date, and the collection chosen under "Their interests".
- Whether they ticked "Yes, email me a reminder before this date."
- The customer's name and email address from the related order, and the order ID and number, so the occasion can be linked to the purchase.
- A record of each reminder email sent (recipient address, date and delivery status), and orders that came from a reminder, so the App can show the revenue it brought back.
Product information
The App reads your products and collections so it can show them in reminder emails. It does not change your products, orders or customers.
Visitors to this website
giftowlerts.com uses Google Analytics 4 to count visits and see which pages are useful. Google Analytics uses cookies and collects information such as pages viewed, approximate location, device and browser. We do not use it to identify individual visitors.
How we use the information
- To save gift occasions and trigger a reminder email before each occasion.
- To show you the saved occasions in the App's Contacts list and dashboard, including the revenue reminders bring back.
- To let a logged-in customer see, pause, edit and delete only their own reminders.
- If you connect Klaviyo, to sync occasions to your Klaviyo account so you can send reminders from your own flows.
- To provide support and fix problems with the App.
We do not sell personal information, and we do not use it for advertising.
Who we share it with
We use a small number of service providers to run the App:
- Heroku (Salesforce), which hosts the App and its database.
- Shopify, as the platform the App runs on. Reminder emails are sent by Shopify Email from the merchant's own store, through a Shopify Flow workflow that reads the occasion details the App saves on the customer.
- Klaviyo, only if the merchant connects their own Klaviyo account. Occasion details are then added to that merchant's Klaviyo customer profiles and the merchant's Klaviyo flows send the reminders.
- An email delivery provider we use to send customer data request exports to our team.
- Vercel, which hosts this website, and Google, which provides Google Analytics for it.
These providers only process the information to provide their service to us. We may also disclose information if required by law.
How long we keep it
We keep the information while the App is installed on your store.
- Customer deletion requests: when Shopify sends us a customer redaction request, we delete that customer's occasions, reminders and logs, and remove their occasions from Klaviyo if it is connected. Revenue totals are kept without the email address.
- Customer data requests: when Shopify sends us a customer data request, we prepare an export of the data we hold about that customer.
- Uninstalling: about 48 hours after you uninstall the App, Shopify asks us to erase your store's data, and we delete it, including your customers' occasion data.
- Klaviyo: clicking Disconnect on the App's Klaviyo page removes the gift properties the App added to your Klaviyo profiles. Uninstalling alone does not.
Your rights
Customers can edit or delete their reminders at any time from their store account, or by following the links in any reminder email. Unsubscribing from a store's marketing emails also stops their reminders.
If you are in the European Economic Area, the United Kingdom or another region with data protection laws, you have the right to access, correct or delete your personal information. Customers should contact the store they bought from first; merchants can contact us directly.
Security
Information is sent over HTTPS and stored in a managed database with access limited to the people who run the App.
Changes
We may update this policy from time to time. The date at the top shows when it was last changed.
Contact us
The Indie Collab Agency
Email: zahn@theindiecollab.com
Website: theindiecollab.com
